© 2023, ECCO Supply
ECCO Supply is part of The ECCO Group

Air Conditioning or Heat Pump Systems: Guiding Homeowners to the Right Choice

Choosing the right cooling system for a home is more than just a matter of comfort—it significantly influences energy efficiency, long-term cost-effectiveness, and the home’s environmental impact. As an HVAC professional, homeowners trust you to guide them through this important decision.

Sometimes this means playing the role of educator with a prospective customer and even talking them out of a preference that may not be ideally suited to their specific home or climate. 

When you’re in this position and trying to guide a homeowner to the best decision, it’s helpful to focus the conversation on these four specific areas and highlight some key talking points. 

Climate Considerations 

One of the primary factors when deciding between an air conditioning system and a heat pump is the climate in which the home is located. 

Heat pumps typically excel in temperate climates, where they can capitalize on milder ambient temperatures to provide efficient heat exchange for both cooling and heating functions. In these climates, heat pumps can use their reverse cycle chiller technology most effectively, making them a particularly energy-efficient choice for heating and cooling homes.

When external temperatures plummet below freezing, heat pump efficiency can significantly decrease due to the scarcity of ambient heat to transfer. In these situations, supplemental heating is usually required to properly heat the home. 

Modern heat pumps work as effectively in extreme climates, including down to -30°C. Older heat pumps were more limited to milder climates, but technology has advanced considerably. If your customer is in a region where the temperature regularly dips beyond -30°C, they may need to consider alternatives, including supplemental heating.

Building Specifics 

The specifics of the home itself can also play a significant role in determining the best cooling system. In homes with a functioning and efficient heating system, an air conditioning system might be a more cost-effective choice, as the dual functionality of a heat pump might not be necessary.

For homes without existing ductwork, a ductless heat pump system can be a more practical and cost-effective solution than installing a central air conditioning system with new ductwork. Furthermore, heat pumps can be an excellent choice for homes without an existing heating system, as they provide heating and cooling. This dual functionality can save both space and cost.

Heat pumps are especially effective in small to medium-sized homes, where the transfer of heat can manage the entire house’s temperature efficiently. In contrast, larger homes or homes with complicated layouts may require a more complex system or multiple units for comprehensive coverage.

Budget Size  

How much a homeowner can or is willing to spend is one of the most critical factors when choosing between AC or a heat pump. Air conditioning systems generally have lower upfront costs than heat pumps, so for homeowners working within a tight budget, an AC system is usually the more affordable choice.

However, upfront costs aren’t the entire story. While heat pumps usually have a higher initial cost than traditional air conditioning systems, they can often result in more savings over time due to their higher energy efficiency. 

As well, heat pumps are eligible for more government rebates and incentives, which can significantly reduce those initial upfront costs through reimbursements later on. Note that these rebates are currently available – but only for a few more years. Remind interested homeowners to act on them now. 

Environmental Concerns 

For some homeowners, all of these factors are trumped by a larger desire to make the best choice possible for the environment. 

Between ACs and heat pumps, the latter is generally the more eco-friendly choice. Because they transfer heat instead of generating it, they are more energy efficient than homes that rely on a gas or electric furnace for heating. 

However, the energy efficiency of a heat pump system depends on many factors, including climate, usage, and even the quality of insulation in the home. When discussing heating and cooling options with eco-conscious homeowners, it’s important to clarify that heat pumps being the eco-friendly choice isn’t quite as cut and dry as many make them out to be. 

Educating Your Customer 

Choosing between an air conditioning system and a heat pump is a complex one that requires careful consideration of multiple factors. It is important to take into account the local climate, the specific needs of the home, budget limitations, and energy efficiency preferences before making a final decision.

As HVAC professionals, we guide homeowners in understanding these factors, helping them make an informed decision that ensures their home’s comfort, cost-effectiveness, and energy efficiency.

Back to What's New


ECCO Supply™ is one of North America’s largest distributors of HVAC and related products. We proudly partner with top industry manufacturers in order to offer an extensive selection from the many industry leading suppliers.